PDF DOWNLOAD Friction: Passion Brands in the Age of Disruption By Jeff Rosenblum, Jordan Berg PDF FULL EBOOK
[Free Ebooks] Friction: Passion Brands in the Age of Disruption By Jeff Rosenblum, Jordan Berg PDF
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Synopsis
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fund...
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fund...
